Sandy Beach Earth Day Celebration 2007

B.E.A.C.H. celebrated Earth Day on 22nd April 2007 by organizing a beach clean-up and litter prevention campaign (focusing on cigarette butt litter) at Sandy Beach. Thanks so much to the 130 volunteers including TransPacific College students (who were working on the Presidential Service awards) who collected 40 bags of rubbish and 5228 cigarette butts.

Thanks to Jamba Juice and Starbucks who provided refreshments for the volunteers and thanks to Kale's Natural Foods who provided bottled water and prizes for the drawing. Thank you to Ben & Jerry's, GreenSaks, and Hawai`i State Bodysurfing Association for donating prizes. Thank you to Hawai`i State Representatives Gene Ward and Lyla Berg, and Special Assistant to the Mayor, Isaac Hokama for giving inspirational talks at the event.

Volunteers passed out BUTTsOUT "butt holders" to smokers 18 yrs. and older to help reduce cigarette butt litter on the beach. Smokers who received a "butt holder" were asked to partipate in a short survey and follow-up later. A follow-up clean-up took place on April 28 and showed that the campaign had been successful in reducing cigarette butt litter.

A kick-butt clean-up at Sandy's Honolulu Advertiser, Monday April 23, 2007
Article about the Sandy Beach Earth Day Celebration - a beach clean-up and litter prevention campaign focusing on cigarette butt litter

Beach Clean-up and Litter Prevention Campaign
KHNL 8 news, Sunday April 22, 2007

Dave, Jen, Kim, and Jayne sorting out cigarette butts for counting. Survey volunteers for the cigarette butt litter prevention campaign, Fred, Nicki, and Liz.

Volunteers receiving instructions. Event organizer Suzanne and Special Assistant to the Mayor, Isaac Hokama.

Sarah and Mukta counting cigarette butts. Bruce and Hawai`i State Representative
Lyla Berg

Hawai`i State Representative Gene Ward, Suzanne and Hawai`i State Representative Lyla Berg with a B.E.A.C.H. sand sifter that was given to Gene for future clean-ups.
Suzanne and 5,228 cigarette butts collected by volunteers.

Advertiser reporter Andrew Gomes interviewing Suzanne. KHNL News 8 covering the event for the evening news.

Coral Photograph Credit to the National Oceanic and Atmospheric Administration/Department of Commerce and Dr. James P. McVey. Dolphins, Japanese Angelfish, Green turtle, and Laysan Albatross photos by James Watt. Humpback whale photo by James Mobeley

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